Exciting, fresh, innovative and imaginative were among the terms used to describe the 20 finalists battling to be chosen as the new brand for Lismore, Co Waterford.
The west Waterford heritage town invited graphic design students from Waterford Institute of Technology (WIT), Cork Institute of Technology (CIT), Athlone Institute of Technology (AIT) and Dun Laoghaire Institute of Art, Design & Technology to design a logo or brand to represent the ancient town and all its attractions. 20 of the submitted projects have now been shortlisted and are on display in St Carthage’s Hall in the town.
On Monday 11th February a special preview evening was held for local businesses. Mealla Fahey, a member of Lismore Marketing Group, the driving force behind the competition, said that the group was very pleased and encouraged by the turn out on the evening. “Buy in from businesses in the town and the local people is essential if this project is to be a success” The intention is, she explained, that the winning logo will be used as one brand to drive one unified marketing strategy for all the enterprises in the Lismore area.
With local support so vital to the project the people of Lismore are now called upon to help select a winner. The 20 shortlisted finalists are on display in St Carthage’s Hall, Chapel Street, Lismore from Monday 11th-Sunday 17th February from 10am-4pm each day. Admission is free and you cast a vote for your favourite by filling out a simple form.
Business people attending the preview evening were in agreement on one point; picking a winner is no easy task. The standard of the work is very high and all the projects have much to recommend them. The final decision will lie with an adjudication panel nominated by the Lismore Marketing Group and a winner will be announced on Friday 22nd February in Lismore House Hotel. The new brand will be officially launched on 6th May as part of the 400th anniversary celebrations of the granting of the charter to Lismore Town.