Monday, January 7, 2013

Brand Lismore: What will it be? Have your say!

People of Lismore asked to judge national marketing competition.

The best and brightest graphic design students from third level institutions around Ireland have turned their minds and talents to one topic: the heritage town of Lismore, Co Waterford. They have been asked to design a logo or brand to represent the ancient town and all its attractions. On offer: a €3000 prize for the winning student and their college and invaluable practical experience in a competitive professional market. Finishing touches are being put to these exciting projects as the final submission date of 1st February looms ever closer.

20 finalists will be selected from among the students of Waterford Institute of Technology (WIT), Cork Institute of Technology (CIT), Athlone Institute of Technology (AIT) and Dun Laoghaire Institute of Art, Design & Technology. The shortlisted projects will be on display in Lismore Castle Arts, St Carthage’s Hall, Chapel Street, Lismore from 11th-17th February. All local businesses and townspeople are encouraged to visit the exhibition, which will be open 10am-4pm each day that week, to choose their preferred winner. The final decision on who will take first place lies with an adjudication panel but the views of Lismoreians will be one of the deciding criteria.

Mealla Fahey, Project Manager at Lismore Heritage Centre says “For the winning project to truly become ‘brand Lismore’ it needs to something that the whole town supports; that is why is so important that local people call into the exhibition and have their say. It would not be right for a small panel of judges to go against what the people of Lismore want so the project that gets the popular vote will be very difficult to defeat.”

The design competition is an initiative of the Lismore Marketing Group, an organisation founded by a number of local businesses and community groups that have come together to promote and market Lismore using their combined experience and budgets to get the best value and exposure for Lismore Town.

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